In many publications, advertising helps pay for the content. At Oklahoma’s Choice Weekly, advertising is the content.
The auctions, businesses, services, classifieds, and special offers are what we bring together for readers to browse. Your ad is part of the reason to open the publication in the first place.
That matters when you’re deciding where to spend your advertising dollars. You want a place where your business has a clear purpose and readers have a reason to look.
Give readers something to discover
People don’t always know what’s available until they see it.
An upcoming auction might have exactly the equipment someone needs. A local business might offer a service a reader assumed they’d have to drive out of town to find. A classified might connect an item sitting unused with someone who has been looking for it.
Putting those opportunities together makes browsing worthwhile. Someone may come looking at auctions and leave with the phone number for a contractor. They may notice a business they’ve driven past for years without realizing what it offers.
Your ad can start that connection.
Make your space count
The most useful ads answer the questions a potential customer is likely to have: What do you offer? Where are you? Why should they contact you? What should they do next?
Include the details that help someone act. If you’re promoting an event, make the date and location easy to find. If you’re advertising a service, explain what you can help with. If there’s a deadline, don’t bury it.
An attractive ad gets attention. Clear information gives that attention somewhere to go.
More ways to put your business in view
Oklahoma’s Choice Weekly publishes digitally every week, with a print edition on the last Thursday of each month distributed across 14 Oklahoma counties.
Our weekly digital publication keeps fresh advertising opportunities in front of readers, while our monthly print edition gives them something they can pick up, browse, keep, and share.
We also promote advertisers through social media pushes, giving their messages additional opportunities to be seen between editions. Our new website, coming soon, will expand the ways readers can explore businesses, classifieds, and auctions.
Each of those efforts serves the same purpose: helping people discover what our advertisers have to offer.
What do you want more people to know about your business?
At OCW, your advertising is central to what we do. You have something to sell, a service to provide, or an event people should know about. Our job is to help you get the word out. Let’s put it in our next edition. Contact Oklahoma’s Choice Weekly for our rate card and help choosing an advertising option that fits your goals and budget. Need an ad designed? We can help with that, too.
