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Real Marketing.
Real Advertising.
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Practical advertising advice, branding strategies, creative ideas, and real-world marketing insights to help businesses build stronger brands, attract more customers, and grow with confidence.
Built from real-world advertising experience.
Advertising Insights is written from decades of hands-on experience in design, publishing, marketing, websites, campaigns, and business development.
The goal is simple: help local businesses understand what works, what does not, and how to create advertising that people actually notice.
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Fresh thinking for businesses that are tired of throwing ads into the wind and hoping something sticks.
Your Advertising Is the Reason We’re Here
In many publications, advertising helps pay for the content. At Oklahoma’s Choice Weekly, advertising is the content. The auctions, businesses, services, and classifieds are what readers come to browse, and your ad is part of the reason to open the publication in the first place.
Read ArticleMarketing Advice That Actually Helps
Explore practical topics built around print, digital, branding, websites, audio, video, and local business growth.
Print Advertising
How to design print ads that stop readers and make your business memorable.
Websites
Why your website should work like a sales tool, not just an online brochure.
Digital Marketing
How social media, apps, websites, and digital editions should work together.
Brand Strategy
Build recognition, trust, consistency, and long-term business visibility.
“Customers do not buy from businesses they do not remember.”
Visibility matters. Memory sells.
More Advertising Insights
Helpful ideas for businesses that want stronger ads, better campaigns, and smarter marketing.
Facebook Is Changing. Your Advertising Plan Should Have Options.
Meta is testing link limits on some Facebook Pages. When your customer connection depends on a platform you do not control, a change in that platform becomes a change in how you do business. Give your customers more than one road to your door.
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A New Look. More Ways to Connect.
We’ve put considerable thought, creativity, and work into this redesign. Bold visuals, clean layouts, and easier navigation will welcome readers into a site that gives our advertisers and content room to shine.
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It Looked Fine on My Phone
You send your logo to a graphic artist. A few minutes later, the reply comes back: “Do you have a higher-quality version?” You look at the image on your phone. It looks fine. You can read the name. The colors look right. What, exactly, is wrong with it?
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AI Isn't Ruining Advertising. Bad Advertising is Ruining AI.
You have probably seen the graphics. Perfectly smooth people with strangely perfect teeth. Hands with questionable anatomy. Signs containing letters from an alphabet no one recognizes. Products that do not quite exist. Buildings that could never actually be built. Everything is dramatic, glossy and somehow completely forgettable.
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If Everything Is Important, Nothing Is Important
It happens all the time in advertising. A business has a lot to say, and understandably, every piece of information feels important. The phone number is important. The website is important. The list of services is important. The logo is certainly important. Then there is the sale, the deadline, the address, the financing information and the call to action. Before long, everything in the advertisement is competing for attention.
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The Five Second Test
We flip pages, scroll through websites, glance at signs and move quickly from one piece of information to the next. An advertisement may get only a few seconds of attention before the reader decides whether to keep looking or move on. That makes those first few seconds incredibly important.
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Nobody Reads Advertising the Way You Think They Do
When a business owner looks at an advertisement, they tend to look at everything. They read the headline, check the phone number, study the photograph, look at the logo and notice all the details that went into creating it.
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Why People See Your Ad But Don’t Act
Getting noticed is only the first step. The right message gives readers a reason to take the next one.
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Do Hashtags Still Matter?
Getting noticed is only the first step. The right message gives readers a reason to take the next one.
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Social Media Didn't Change Marketing. It Revealed It.
Long before Facebook, Instagram, TikTok, LinkedIn, or YouTube existed, successful advertising depended on one thing: earning someone’s attention. Whether it was a newspaper ad, a radio commercial, a television campaign, or a billboard along the highway, the businesses that stood out were the ones that gave people a reason to stop and pay attention.
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Standing Out Doesn't Always Mean Shouting Louder
Walk down the cereal aisle at any grocery store and you’ll quickly realize just how much competition exists for your attention. Bright colors. Bold lettering. Special offers. New flavors. Limited editions. Every box is trying to convince you to choose it over the dozens of others sitting on the shelf.
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Are You Building a Brand or Just Joining the Crowd?
When someone scrolls past your post, does it reinforce who your company is? Does it remind people what you do? Does it reflect your personality, your expertise, or your values?
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What the 4th of July Means to Me
It is about freedom. Not the kind of freedom we casually mention in conversation, but the kind that generations of Americans fought, sacrificed, and died to preserve
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250 Years Later
In 2026, the United States celebrates its 250th birthday. That number is almost difficult to comprehend.
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What Nashville Taught Me About Marketing
A funny thing happened while I was walking through a trade show in Nashville. Nobody was shopping. At least, not in the way most people think.
Read MoreResources For Better Advertising
Tools and ideas to help businesses plan stronger campaigns before the deadline sneaks up wearing tap shoes.
Ad Planning
Know your goal before you buy the space. Awareness, sales, traffic, calls, and credibility are not the same job.
Design Tips
Clear hierarchy, strong contrast, readable type, and one main message will beat clutter every time.
Seasonal Ideas
Plan ahead for fair season, back to school, Thanksgiving, Christmas, 4th of July, and other high-attention campaigns.
Campaign Strategy
One ad can start awareness. Repetition, consistency, and placement build recognition.
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